Lots of people think websites that are flashy attract visitors, but that’s not always the case. Simplicity is often the key to success. The tips below will make your site the best it can be.
A site that is going to be successful must work with all browsers. This is why it is vital that you test all your pages to ensure that they properly display in all the various browsers. A page that works well in Firefox may display improperly in Safari, Internet Explorer or Chrome. Visually test your website in every browser you can prior to launch.
If users want to, let them cancel an action. This includes completing forms, enrolling in email newsletters and searching the site to find certain information. You will inevitably lose repeat customers if you force them to follow through on a purchase that they have decided against for now.
Be sure that scanning your website is a simple matter. Usability testing has shown that visitors are interested in scanning the content for items of value, rather than reading every word. Break your page into various sections using specialized or emphasized text, such as bold or italics. Keep the most pertinent information near the top of the page. In this way, your visitors will have a good experience and get the information they need.
Do not work with pop-ups. There is little worse than visiting a site and being attacked by pop-up ads or newsletter sign-up boxes. Many people will leave a site that has pop-ups, even the big sites. Keep your customers happy, by steering clear of these annoying ads. If your web hosting company requires the use of pop-ups, consider moving to a new host.
Topics ought to be separated. If you’ve got a few discussions going, put each on its own page. This will help your customer quickly find the information he or she requires.
Learn more about keywords through research. Although you want to mainly focus on providing relevant content to your viewers, it is important to first establish a healthy customer base. Keywords are what search engines use to guide people to your website.
See how your design does on different web browsers. Each individual browser will interpret your site differently, and sometimes, the user experience varies dramatically between each browser. There are a lot of ways you can determine which browsers are most popular at the current time. Test your website on all of these browsers, including the popular mobile web browsers.
The next time you design a website, consider using conditional loading in conjunction with independent CSS pages. This will help with maintenance and testing down the road. Every website needs maintenance occasionally and making it simple is important.
Even if you have decided to invest a lot of money into your website, hosting a site yourself isn’t the best idea. You should design it yourself (or at least as much as possible), but allowing someone else to host your site frees you up and allows you to focus on other things besides the site’s safety and security.
There are many things to consider when designing a website. Find an even balance between flashy and simple. Use the above tips to design a nice, but simple site.